Introduction to Email Marketing

• Email marketing is a digital marketing strategy that uses emails to communicate with audiences.
• It focuses on building relationships, nurturing leads, and driving conversions.
• Email remains one of the highest ROI marketing channels.
• It allows direct and personalized communication.
• Businesses of all sizes rely on email marketing for growth.

What is Email Marketing?

• Email marketing involves sending targeted messages to subscribers.
• Messages can be promotional, informational, or transactional.
• It works on permission-based communication.
• Email marketing supports customer retention.
• It integrates with other digital marketing channels.

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